Legal·Updated 1 June 2026

Privacy Policy

How we collect, use, store, and protect personal information — aligned with GDPR.

Introduction

At Applique ("we", "us", or "our"), we are committed to protecting your privacy and handling personal data responsibly and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit applique.se, contact us, or use our client portal and services.

Information We Collect

We may collect the following categories of information.

Information You Provide

When you contact us, request information, create an account, or use our services, we may collect:

  • Name
  • Email address
  • Telephone number
  • Company name
  • Job title
  • Information you provide in messages, forms, or support requests

Client Portal Information

If you have access to our secure client portal, we may collect information necessary to:

  • Create and manage your account
  • Authenticate your identity
  • Maintain secure access
  • Provide customer-specific information and services
  • Communicate regarding your account

Technical Information

When you visit our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website usage information
  • Cookie and analytics data

How We Use Your Information

We may use your personal data to:

  • Provide and maintain our website and services
  • Manage customer accounts and portal access
  • Respond to inquiries and support requests
  • Improve website functionality and user experience
  • Monitor security and prevent unauthorized access
  • Comply with legal obligations
  • Communicate important service-related information

Where required by law, we will obtain your consent before processing personal data for marketing purposes.

Sharing of Information

We do not sell your personal data.

We may share information with trusted service providers that assist us with:

  • Website hosting
  • Security and authentication
  • Analytics and performance monitoring
  • Customer support
  • IT infrastructure and maintenance

Such providers may only process personal data on our behalf and under appropriate confidentiality and security obligations.

We may also disclose information where required by law or to protect our legal rights.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Security

We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

International Transfers

Where personal data is transferred outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your personal data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with your local data protection authority

Cookies

Our website uses cookies and similar technologies. For more information about how we use cookies, please refer to our Cookie Policy.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with the revised date.

Contact Us

If you have questions about this Privacy Policy or our processing of personal data, please contact us through the contact information provided on applique.se.

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